Instagram Reels hacks you need to know
Creating Instagram Reels is one of the best tactics to grow your following right now.
Hack #1: Include On-screen Text and Closed Captions
We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.
Plus, not only are subtitles great for people who watch without sound, but they’re invaluable for those with hearing difficulties.
Hack #2: Avoid the TikTok Watermark
Instagram has confirmed that they deprioritize Reels that are visibly recycled from other apps — meaning they’re less likely to appear in the Instagram Explore Page and the Reels tab.
Hack #3: Drive Traffic by Encouraging Viewers to Head to Your Link in Bio
The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in the bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above.
Hack #4: Hop on Trends Fast
To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing.
Is there anything that seems to consistently pop up — a particular song? An audio clip? A dance trend?
If so, click on the music to see how many other creators have used the audio. Scroll through the videos to get an idea of what the trend is.
Hack #5: Share Your Reels to Your Feed
In case you didn’t know, sharing Reels to your Instagram feed is one of the best ways to boost their views and increase their chances of going viral.
If you’re worried about ruining your Instagram aesthetic, you can upload an Instagram Reel cover image so it fits in nicely with the rest of your content.
Plus, you can always decide to remove the Reel from your feed at a later date.
Hack #6: Include 10-15 Hashtags
Including 10-15 hashtags is a great way to help the Instagram algorithm “understand” your content and serve it to relevant audiences.
Hack #7: Use Music from the Instagram Library
Using music from the Instagram music library is one of Instagram’s top tips for more users' getting your Instagram Reel seen.
You can browse music curated just for you, trending songs categories, or use the search bar to find a specific song.
Hack #8: Share to Your Instagram Story
If you’re looking to increase your reach, it’s a good idea to share your Reel in as many places as possible.
Plus, you can always cover part of your Instagram Reel with a GIF or image (like below) to encourage your audience to click and watch the full video.
Creating Instagram Reels for your brand or business is one of the best ways to get more followers and engagement on Instagram — they’re a real growth hack right now!
How can ENGE help you achieve your goals?
In ENGE, we're always focused on engagement because we believe it helps you grow organically.
If you have any questions, just sent me an email at Joanna@goenge.com.
Enjoy Instagramming :)
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