Instagram Guides will get your followers comment, share and like

Instagram Guides allow users to scroll through curated content from three guide formats: places (recommend places in your city and beyond), products (recommend your favorite products from your shop or others), and posts (posts you've created or saved).

Here's how Instagram Guides can help increase engagement and inspire users to connect with your content freshly.

Think About What Your Audience Wants

Using Instagram Guides is a great way to curate and organize content for your followers — the creative opportunities are endless.

Think about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content.