Get More Followers on Instagram in 2023

Growing your Instagram community is critical to boosting traffic and even increasing sales.

Connect With Your Community

One of the easiest ways to grow your account? Connect with your followers and build an engaged Instagram community.

Whether you’re a creator or a brand, ask yourself: how often are you replying to DMs and comments? Do you set time aside to engage in real-time via Instagram Stories or Lives?

Even 5 minutes will make a different.

Optimize Your Instagram Bio

Your Instagram bio is often the first touch point for new visitors, making it the perfect opportunity to communicate who you are and what you offer straight from the jump.

Story + Action = Perfect Instagram BIO

Write Your Captions for Instagram SEO

Now you can search using keywords.

And while some of those keywords can come from an account’s name, username, and bio, they mainly come from the captions you write.

That means writing relevant, descriptive captions using choice keywords can seriously impact your content’s discoverability.

Find the Best Hashtags for Your Followers

Instagram hashtags are one of the best tools for growth.
And in their most basic function, hashtags fuel the search results on Instagram’s Explore page.
Using relevant, targeted hashtags on your posts and stories can put you in front of your target audience, even if they haven’t connected with you before.

Create a Consistent Instagram Posting Schedule

Consistency is the name of the game when it comes to growing on Instagram.

Posting more Reels — paired with an effective hashtag and keyword strategy — is always a good idea if you want to reach new audiences.

Find Your Best Time to Post

Start with posting when you have 5-15 minutes to be active on Instagram because posting and disappearing is the worst thing you can do.

Those three slots will always work:
Moring, before the craziness of life hits.
Lunchtime, when you want to take a break.
Early evening, after dinner, when you're ready to relax.

Work With Other Brands, Creators & Influencers

Partnering with like-minded influencers and brands is a significant growth hack.

You'll be able to benefit from the brand association and tap into a new pool of potential followers.

The best news? Partnerships don't have to break the bank. Some of the most effective ones are simple and mutually beneficial.

Lean Into User-generated Content

Encouraging your community to share user-generated content (UGC) is a great way to raise brand awareness and grow your Instagram following.

Plus, finding UGC is super easy! Followers can either use your branded hashtag or tag your brand.

Analyze High-performing Content

When monitoring your brand’s performance on Instagram, reach is one of the most critical metrics.

Reach shows how many unique accounts have seen your post and how much awareness and value you’re gaining.

If a post receives a higher (or lower) reach than usual, you can use those results as insight for future posts.

What hashtags did you use? Was the CTA (call-to-action) in your caption optimized for engagement? Did you publish when your audience was most engaged? Was there anything different about the type of images you shared?

How can ENGE help you achieve your goals?

In Enge, we can help you grow your brand awareness and engagement on Instagram.
If you need any help or have any questions, just email me at joanna@goenge.com

Enjoy Instagramming!